While I am a proponent of online education, some "market realities" are starting to concern me. Education is unlike most products in several ways, but it is still a service-based product. Let me first explore the traditional higher education markets, the rising "Big Box" market, and the current challenges. Then, I will explain how I see the future and why bookstores and computer shops offer some warnings. What is the traditional "market" for higher education? There are at least four major, and countless minor, markets. The following are the four major traditional higher educations markets: 1. The "nearby and affordable" model of most state colleges and universities. For most students, these institutions were chosen based on price and location. As with grocery stores, discount retailers, and other commoditized goods, price and location become the primary criteria for selection for a significant percentage of consumers. My wife and I comple...
technology • teaching • writing