Wedding Style Special Edition November 4, 2011 Deadline Special Issue The Ultimate Online Shopper (and Bride-to-Be) “I bought my wedding dress online.” When a young coworker told me she shopped for almost everything online, I naturally doubted her. Why would you buy a wedding dress online? “I wanted a classic dress,” she explained, “something vintage. So, I went online.” It all started with a simple wedding dress in a classic movie. Off my colleague went to The Knot (theknot.com), one of the leading online resources for brides-to-be. Several of the dresses featured were “almost” what she wanted, but none of them were perfect. She then visited local shops, but still failed to find what she wanted. After explaining what she wanted, a local seamstress mentioned to the frustrated young woman that an existing dress could be altered. This was a moment of inspiration. The bride-to-be was transformed into the ultimate online shopper. Somehow, she found her dream dress for $120...
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