Skip to main content

Digital Media Future

By May, I'll be half-way through an MFA in Film and Digital Technology. People ask why a Ph.D in rhetoric would need an MFA. My explanation follows.

Rhetoric (and composition, since they are often lumped together in academic settings) has struggled between the tension to teach traditional rhetoric and a need to update our courses and field to reflect new technologies and trends in communication.

Other departments expect us to teach how to format academic papers (MLA, APA) and write traditional genres: the five-paragraph (yuck) "essay" (which isn't an essay at all), the term paper, the journal article, the "book review" (again, which isn't a review at all), the thesis, and so on. We know these forms and many of us want to resist them. Yet, our classroom work is often relegated to the "service" of other academic fields.

Shifting away from composition seems necessary for me to explore rhetoric where it is now most effective at reaching broad audiences. It isn't that we can't define "composition" itself broadly, but that to be a "composition" teacher is too often to be a (resistant) advocate of forms and writing styles I dislike.

I do not like dense academic language. I don't like the strict formatting rules, meant to emphasize the words when so many other ways to communicate should be permitted and encouraged. I don't like a lot of what I have had to teach in writing courses, and I have often reminded students that we use academic writing to reach a narrow, specific, and powerful audience. (Power is contextual, right? Power over grades is real power over students, even as academics have less influence in public policy today.)

Enrolling in an MFA in Film and Digital Technology allows me to resist the "rhet/comp" quicksand, while I hope to continue to speak out and advocate for changes in writing across the disciplines.

Persuasion today occurs on YouTube, Facebook, Twitter, Tumblr, and a dozen other social media outlets. Media clips live on, with links being passed along in a "viral" spread among friends of friends. The old days of an academic appearing on "Meet the Press" changing news coverage and influencing the public are fading away.

Digital media are not really "new media." Though they offer new potentials for creation and distribution, a creative video embodies the old idea of a public square, an "agora" with people trying to influence each other.

And so, I will return to the academic job market later this year (2016) with a focus on the digital, the multimedia content of today and whatever is to come. Academic papers? Those have always been a rarified niche, and that niche is shrinking (ironically, due in part to the wild expansion of academic journals with smaller and smaller audiences).

I'm glad to be moving forward, seeking to cross a bridge between the past and future of public discourse.

Comments

Popular posts from this blog

Practical Technology Skills

This blog is a revision to a column I wrote for Direct Media publications. Normally, I wouldn't repost something I wrote for hire, and I certainly don't wish to anger one of my publishers. However, since this blog is primarily accessed by one of my graduate seminars, I think the publisher will appreciate that I am extending my thoughts for educational purposes. I'm also more than willing to encourage businesses to visit the Direct Media home page . Page numbers seemed to be a half-inch lower on each successive page. I stared at the mid-term paper, handed in to me by a junior at the university, and thought back to my fights with dot-matrix printers. When I was an undergrad, my Epson FX/80 printer jammed often and would sometimes rip pages after the sprockets slipped out of alignment with the punched holes of the perforated paper. Surely the undergraduate author of this paper suffered the curse of a similarly possessed printer, I told myself. “I guess when I changed the ma...

Robots for Home: Not Yet the Jetsons

NXT Robot (Photo credit: Wikipedia ) Visalia Direct: Virtual Valley November  3, 2014 Deadline December 2014 Issue Robots for Home: Not Yet the Jetsons Rosie the robot maintained the Jetson household more than 50 years ago. To the disappoint of many of us who still enjoy the classic 1960s cartoon, Rosie remains science fiction. The only robots in our houses are round bumper cars that vacuum floors. The iRobot Roomba offers no witty banter and no sighs of exasperation. Growing up, I expected Twiki, the android that followed Buck Rogers about for no apparent reason, to become a reality. After all, Twiki didn’t do anything except carry a much smarter talking computer about his neck. Sadly, Rogers was stuck in the twenty-fifth century. All the good androids and robots seem to be way off in the future or in other galaxies. Although we have no Rosie, robots are on the rise. They build our cars, deliver medications, defuse bombs, explore planets and even perform surgeries. M...

Human Readers for Tests

As readers of my blogs know, I'm never opposed to using technology when it is an effective tool. I am opposed to the blind embrace of the latest trends without critical examination of the potential side effects. Computer-assisted grading, I can endorse to some extent because I use software to help me analyze student papers — and my own writings. But, I cannot and will not endorse any system that gives weight to the computer-based scoring. If you're a teacher, consider this petition: http://humanreaders.org/petition/index.php Now, I also want to add a critical comment on human graders. If the graders of standardized tests are using rigid scoring rubrics, they are little better than software algorithms. Bad grading is bad grading. Inflexible = bad. Again, I am not opposed to using a computer for fact checking, some plagiarism verification, and as formatting aids. Computers can and do help many of us write more effectively. But, I don't use computers to grade pape...