Visalia Direct: Virtual Valley February 2010 Issue December 29, 2009 Words on a Screen: E-Books are the Future Amazon’s Kindle is now the best-selling product the Web retailer has ever stocked. No single book, CD, or DVD comes close. Barnes & Noble ran out of the Nook before Christmas. Sony cannot ship the Sony Reader (despite the lack of an original name), fast enough for stores like Target and Best Buy. The e-book has arrived, with e-readers selling faster than even their greatest supporters imagined. Considering how mediocre the technology is, the demand proves that as e-readers improve the demand will grow exponentially. The list of current deficits should be hurting the e-reader market, but it isn’t. • The screens are limited to black and white because the “digital ink” display technology doesn’t support color (yet). • Amazon, like Apple, attempts to limit purchased downloads to their hardware platform. • Popular digital books cost as much as printed books, de...
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